Discount Printing: Winning Customers at Lower Costs
Some people make the mistake of getting fewer prints to cut down on costs and end up paying more for missed opportunities. The wise way to go about saving on cost with advertising is to look for discount printing companies that give you a better deal for your money.
The Cost of Cheap Printing
• Discount printing companies work with wholesale orders with a minimum order of a few hundred pieces. As the volume of prints go up the cost of print per piece goes down. This is because the initial cost associated with printing is spread over a larger volume than being shouldered by a few pieces
• This is also because full color prints are processed using gang runs. Different print jobs are put together in a single large sheet and is run as a single print job. These are simply cut to size later on. This means the cost of set-up and plating is distributed among several print jobs, making it easier on the pocket.
• When you check the price quotations of online printing companies for instance, you can see a significant drop in prices. With brochures for example, an extra 250pcs drops the cost per unit by more than 40%. This means an additional 20% in the price tag will give you twice the number of pieces. Printing 1,000pcs is as much as 50% cheaper than printing 500pcs.
And so, consider thinking about these advantageous you can only get when you avail cheap printing and the services of a discount printing company. Let us dispel some of the rumors or hearsays. Read on what discount or
cheap printing is all about.
1. The more prints you have the bigger your advertising opportunity. Simply use the surplus prints to advertise to a larger audience. Extend the scope of target market to include a wider geography (customers you have based on location) or less specific demographic.
Unspecific advertising may have a lower response rate than targeted advertising, but because the cost of printing is cheap even a half-percentage can add to your return on investment. This means that the capital or money you spent for advertising or marketing can be gained back through the positive responses of your audience.
2. Generic prints can be kept for future use. Clients can sometimes request for print resource or product literature. Because you don’t know who these clients are or will be it’s a good idea to keep such materials generic.
Have these printed in large quantities as they can come in handy for various marketing activities such as trade shows, networking meetings, etc. Display a handful on your store counter where your customers can get one for future reference.
3. Send a few dozen brochures to interest groups that are in line with the service or products you provide. As these brochures will help guide them in their purchases, they may be delighted to receive a copy. After all advertisements help match users with businesses who can satisfy their needs. Include an order form and shipping arrangements.
In business, money begets money. But the best businessmen are those who make the most money out of every amount they pull out of their accountant’s ledgers. Discount printing may just give you the ROI you’ve been hoping for.