Create Value and Turn your Promotional Brochure Into an Educational Material
Customers are growing wary of too much advertising and have learned to dodge empty copy that is full of hype and exaggerations. When you want to break through your customers shell, provide them with a value added service with a content rich marketing material. Use brochure printing.
More than just an advertising material, it can be used as a print resource your customers can look through to guide them in their purchasing decisions. And of course, being the author of the prints, you market yourself as an authority in the field boosting the credibility of your business.
• Product Review: Most advertisements just give a product list and specifications. Improve on your content and give an honest analysis of the strengths and weakness or the products. Help your customers narrow down their choices and tell them which product can best be used for a particular lifestyle and scenario.
• Use a top 10 list: Enumerate ways your customers can use your products with a top ten list. It can be a top list for a do-it-yourself project, a list of benefits and uses, or a list of ways to enhance their experience with your product.
• How to Guides: Give a detailed step-by-step instruction guide to help your customer at a particular task. It can be about the product selection, using the product, or trouble shooting common problems. Explain difficult technical jargon in lay-mans terms and be sure your information is fresh and relevant.
Next to flyers and business cards, brochures are perhaps the most popular marketing material for small businesses. It is easy to put together and can be printed in large volumes at very low price, making it the perfect material to give away.
But because of this, brochures had become so commonplace though, that it may require a little more from your brochure to stand out. If you’re tired of the same old thing, add variety to how you print your brochure and add relevance to your content.
Custom Printed Brochures
1. Adjust the Size
Most brochures that prioritize style over function tend to adjust the content of their brochure to fit the intended brochure size. As a print resource though, the size of your brochure should adjust to your content. Will your material work better with more pictures? Does your explanation need illustrations?
2. Adjust the shape
More than just the size, you can change the form of your brochure. Change the layout of the brochure to fit the elements you need to include for your content. Turn a portrait brochure landscape for those panoramic views, or simply to accommodate a horizontal graph. You can also make your brochure squarer to maximize the space for pictures of individual products.
3. Customize the Fold
How your brochure printing is folded plays a role in how your prints are read by your audience. The fold acts as the transition from one “page” or panel to the other and creates the flow your brochure is intended to be read.